I've been hiding something from you guys, something exciting: Sippin' on Purple, as well as the other 300-plus blogs on the SB Nation network, are undergoing a transformation over the coming weeks and months that will change the way things feel and look around here to make our coverage more dynamic. I can't tell you all the details, but I'm very, very thrilled to be able to show you this, Sippin' on Purple's new logo.
SB Nation's founder and editorial director, Tyler Blezinski, had a few words:
It’s with great pleasure that I unveil the first step in the next evolution of Sippin' on Purple. In the next month SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. There will be much more detail to come but for now, the new logo is just a first taste of what is coming for Sippin' on Purple.
This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You’ll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing and conversation that we offer here on all of our 350 plus sites. You can browse through all the new logos on a special page we put together at sbnation.com/united.
Our commitment to passionately follow our sports will never end. It’s what makes SB Nation a special place and that will only be enhanced by these new changes. Welcome to our future.
What do you guys think?