After installing brand-new video boards to its basketball stadium in the offseason, Northwestern's basketball program has put an emphasis on modernizing the fan experience. Along with new in-game entertainment, the Wildcats made a new pre-starting-lineup hype video. The video keys on the "pound the rock" mantra that those around the program so often use.
The video is very well done and is something Northwestern hasn't been able to use before when promoting its basketball teams. Its safe to say the sparse Welsh-Ryan Arena crowd enjoyed it too as they gave it a standing ovation.
Here's our summary:
Northwestern has a new opening video. It's essentially all them lifting weights and dunking. They can all dunk! (Except Sobo maybe?)— InsideNU (@insidenu) November 15, 2014