https://medium.com/run-it-back-with-zach/which-college-football-programs-overperform-on-tv-which-ones-underperform-42a7e40c98ac

"In the past, I’ve looked at the average number of viewers each college football program brings in, but now I wanted to dig into which programs overperform and underperform on TV.

One of the most important factors in TV viewership, nearly as important than the matchup, is the TV window the game is being aired."